Delta Airlines fails risk assessment test, loses $40M

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I haven’t written an article for quite a while, but it isn’t often I see a truly beautiful and costly smackdown of corporate America where its most warranted.

No I don’t know much about costly mess ups by other companies, but this one has to be one for the history books, folks.

One of the biggest airlines in the world failed to do a “risk management” assessment and instead reacted knee jerk to a bunch of millenial lefties.

Delta Airlines parted ways with the NRA because they wrongly blamed them for some complicity in the Florida Parkland school shooting. We’re not going to go into the diametrics of the shooting but only into the arrogance of Delta.

Delta mistakenly and much to their detriment, tried to play chicken with the NRA, the state of Georgia and the City of Atlanta who owns Delta’s biggest world hub: Hartsfield Airport. Delta has a 75% holding of the flights each day in and out of the airport, about 1,100. They thought they could kick Georgia around, who bigly has a huge amount of NRA members who weren’t happy Delta reneged on their partnership with the NRA.

The state’s lieutenant governor, Casey Cagle called “foul.”

And he wasn’t kidding around. Neither was Georgia.

A couple of hours ago Georgia lawmakers yanked a tax break for Delta which would have amounted to around $40 million.

“Businesses have every legal right to make their own decisions, but the Republican majority in our state legislature also has every right to govern guided by our principles,” Lt. Gov. Casey Cagle, who very publicly threatened to pull the airline tax break earlier this week, said in a statement.

Delta’s motto “keep climbing” comes to mind here. I think that’s just what they should do.

They just didn’t see this one coming.

Crosssposted at LadyImpactOhio

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vassar bushmills
March 2, 2018 7:58 am

HooWhee! You hit it, Carol. Poor risk assessment. Most of the other corporates calculated their risk in nixing NRA specials, and while they will hurt, likely not as much as Delta’s $40 million.

Lady_Penguin
Lady_Penguin
March 2, 2018 2:20 pm

I like that they got smacked right up side the head immediately – costing them $40 million – didn’t have to wait until the decreased flyers began to affect the bottom line.

Jaded ByPolitics
Jaded ByPolitics
March 2, 2018 6:54 pm

It’d be nice if these corporations would just make their $$$ give their shareholders a profit and hate conservative America at their damn parties with the other millionaires.