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The Real Power for Victory in 2012: You

We’ve been staring as if hypnotized at one side of the precinct activism coin. It’s far past time that we turn the coin over and examine the other side.

Well understood in this audience is the boots-on-the-ground, GOTV type of precinct activism; the activism that requires walking our precincts a la my sorta-famous walk in the sunshine.

AMA's Launches Today

When we turn the coin over and examine the obverse side, we discover something even more important than winning an election for the party we belong to (perhaps reluctantly) today.

We discover managing our party so that an election can be won. We discover managing and governing our party.  A properly governed and managed party is essential both to having a good GOTV effort, and to equipping that GOTV effort for victory.   That’s where you are needed: on the governance side.

Problem:  we complain that our party does not supply us with candidates who can win.
Solution:  it’s incumbent upon us to perform the party functions that find and groom those candidates.

Problem:  your Congressman never returns your phone calls.
Solution:  it’s incumbent on us to become the party officials to whom your Congressman would never fail to return calls (and it’s pretty darn easy to do this).

Problem:  we complain that our party officials will not endorse or support our favorites.
Solution:  it’s incumbent upon us to replace those party officials with ones who will do our bidding.

I could go on and on… the blunt truth is that we are not participating in governing our party and we can, should, and are expected to.   Our founding fathers expected no less.

American Majority Action’s new web site does a superb job of putting the ‘governance‘ spin on PC work and party activism; the essential side of the coin that establishes, recruits, and equips the GOTV effort.

Over a year ago at Redstate, when we were launching something called the ‘Online Action Center’, the context was to infiltrate and hijack the party.    Needless to say, that context doesn’t work too well.  But some of us kept swinging at the problem and finally realized that simply joining our party as a voting member, joining with the true conservatives who already had a vote in the party (there are many of those), and starting with implementing the changes we wanted to see in the party was the fastest route to success.

This strategy bore fruit in NH when they elected a tea party leader as state chair.  It bore fruit in UT when a sitting US Senator was not allowed access to the primary election.  It bore fruit in AZ when they elected  a tea party leader as state chair, then convinced a sitting US Senator not to run for re-election.  There simply is not enough room here to relate all the instances where ordinary citizens like you have induced major changes in their county and state party by devoting just a few very hours a month to governing their party.

The brilliant minds at American Majority Action know that a single web site can’t be a cure-all for an issue that needs a lot of activism, a lot of education, and a lot of effort.  Accordingly, they’ve set up as a hub and a discussion/mentoring point where you can learn the basics, start your involvement, then surf off to the resource that supports your learning needs the best.  American Majority Action is also preparing a curriculum for their famous road seminars that can be brought to your town to train your organization’s activists.  AMA is famous for this training, and they be adding the PC Strategy to that curriculum.

Above, I referred to the governance side of the PC Activism coin as the obverse. Why do I regard the GOTV side of the coin as the reverse side of the coin, or the side you would see after viewing the opposite side?

Because without good party governance, the party does not offer good candidates.  On a recent trip, relatives told me that “there’s not a dime’s worth of difference between the Republican and the Democrat candidates.”  With proper party governance, there will be.

With proper party governance, our party officials will have no choice but to endorse the candidates we select.

With proper party governance, the moderate corporate, beltway GOP types will know their day is over.

With proper party governance, you will have an RNC chairman that you are proud of!

With proper party governance and everything it implies, we can equip the GOTV folks, the other side of our coin, with a platform, infrastructure,  and candidates who will win.

The best news is that most of the voting seats that govern the party are currently unoccupied; waiting for your arrival so you can govern and manage the party.

It’s up to you to govern the party.    American Majority Action’s new will help show you how.

Go there now.  Become a part of the effort.


(Disclosure: Ron Robinson is a writer/developer at


Ron Robinson
Ron Robinson (Alhambra, CA) is founder of, a national internet platform that broke the party Voter Vault/PDI monopoly and delivered precinct walk lists in the 2010 election for over 16 million voters in wards in 20 US states. added Precinct Committeeman (PC) Strategy support in Dec of 2010 and is rapidly emerging as a premier online Precinct Strategy resource having worked directly with party and election officials in states to remove local obstacles to becoming a Precinct Committeeman. He is GOP Chair for the AD49 GOP Central Committee, a member of the Los Angeles County GOP Central Committee and a member of the LA GOP Technology Committee. Robinson worked as New Media Director for the John Colbert campaign for US Congress. He is an expert in social media and internet security and an outspoken advocate of precinct committee work, GOTV work, and transparency in party governance.

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